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Satellite Vu’s Groundbreaking Technology Recognised by ESA in the Fight Against Plastic Pollution

Pioneering Earth observation satellite system takes first prize in Ocean x Space competition

London, 12 June 2018: Satellite Vu, a NewSpace company that is leading the charge in space-based

technology to overcome the challenge of plastic pollution, has scooped first prize in the European

Space Agency’s (ESA) Ocean x Space competition.

During the 8th edition of ESA’s annual Business Applications Conference, held in Stavanger from 22-24 May, the organisation brought together companies, users, experts, entrepreneurs and investors to foster partnerships and new ideas. The Ocean x Space competition invited small companies of 50 employees or less, to submit ideas for innovative, space-enabled services in the maritime sector.

Amongst other criteria, the judges were looking for clarity of value proposition, the problem to be

tackled, the use of space assets, technical feasibility and the maturity of the idea.

“Space has long been an important resource for the maritime industry, but today it can play a

different and even more crucial role in preserving our maritime environment,” said Anthony Baker,

CEO, Satellite Vu. “The situation with maritime litter has reached crisis point. We are delighted to

have had our technology and business application recognised by ESA. Satellite Vu is offering an

affordable, sustainable, dual-use solution to enable governments to track and monitor where this

plastic is coming from and where is it ending up, using a constant stream of data provided by our

satellites. This actionable information will enable them to make informed decisions on how to tackle

this threat that affects us all.”

In the last decade, we have produced more plastic than in the entire 20th century and plastic

constitutes approximately 90% of all waste floating on the ocean surface. By 2050, there could be

more plastic in the world’s waters than fish, measured by weight.

Plastic bags and other plastic products are routinely being discovered in the stomachs of birds and

marine life. A major concern for environmentalists, naturalists and marine biologists is that floating plastic breaks down in sunlight, resulting in countless tiny pieces called ‘microplastics’. It is these fragments that end up in our food chain and that endanger thousands of species that live in or

around our waters. Today, microplastics are appearing everywhere from the deep sea to Arctic ice or amassing in large islands or gyres in every ocean. According to the United Nations, microplastics

cause annual damage of $13 billion to economies worldwide.

Governments and other organisations invested in the conservation of our maritime environment

must be able to effectively track these harmful plastics that are circulating in our oceans, seas, rivers

and streams. Satellite Vu provides direct multispectral measurement of the plastic contamination

providing actual, rather than simulated data, allowing the true scale of the problem to be uncovered.

Earth Observation (EO) has always been a hugely valuable asset from an environmental perspective as it provides a detailed ‘eye in the sky’ and gives a view of our planet that is unrivalled. Over the past five years in particular, through the advent of NewSpace innovations, the rise of small satellite technology has been at the centre of a paradigm shift in the EO market which has lowered the cost and time taken to manufacture spacecraft. Today, a small EO satellite can equal the capability of its much larger predecessors, yet can be orbited at a fraction of the cost and mass.

This transformation is significant because it is making space accessible to all and is giving less developed countries the opportunity to tackle some of their greatest problems.

“The capabilities offered by Satellite Vu will literally cut the time in which it takes to measure the

plastics problem from years to weeks,” continues Baker. “Who is offending? Where are the problem

areas? Can the plastic be contained? We can answer the burning questions so that action can be

taken. The technology is available now and we are ready to provide it.”

Visit to find out more.

About Satellite Vu

Satellite Vu was founded in 2016 to bring the science and technology of earth observation (pictures

of earth from space) to a wider audience. In this era of so-called ‘New Space’ where space

technology can be brought to market faster and more cost-effectively, we endeavour to bring

satellite technology to emerging markets. Every nation can now become a space nation and be

empowered. We soon discovered that earth observation data is only consumed by a limited number

of specialist companies and the general public only directly use the technology through mapping

applications on the Internet. Many of these maps and world views are static in that the data is rarely updated, especially in rural areas. We believe that there would be better engagement of the public and business if earth observation data was up-to-date and near instantly available; hence we are working on a project to deliver meaningful, near real-time insights derived from earth observations.

Inspired by Sir David Attenborough’s words: “Never before have we had such an awareness of what we are doing to the planet, and never before have we had the power to do something about it.” We believe that, with science and our technology, we can make a difference in maritime environment

and other sectors. This is our story so far.

Media Contact

Helen Jameson, Media Relations

Tel: +44 (0) 7878 432 940

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